Andrew Logan x NTU
LIVE CLIENT BREIF
Brief:
" How can we create opportunities for new audiences to engage and with Andrew's work and be inspired and transformed by his vivid history and uplifting and revolutionary values"
My Role and Skills:
Client liasing
Contextual Research
Consumer Testing
Idea Generation
Concept Development
Graphic design
Promotional Strategy
AI Awareness
Problem and Consumer:
The stuck student is an individual who feels as though they have lost their creative freedom, by being in an educational setting for so many years. They are all consumed by the world’s issues having lived through the pandemic and this has affected their mental health.
The Idea and Opportunity:
To utilise 'The Andrew Logan Mentality' as a resource for students who are creatively stuck through a university initiative.
A collaboration between Andrew Logan and Mind charity running through mental health week at universities.
THE
PRESENTATION :
Presented live to Andrew Logan, his team, Josh ..... Bonnington Gallery Curator and Various NTU lectures and students.
We curated and developed this presentation to pitch and tell the story of our idea and why it would work through visuals and statistics.
Feedback:
We received feedback crediting the detail, visuals and overall idea of our proposal. Andrew himself loved the idea. It was even mentioned that at some point in the future if would be great to roll something similar out.
Overall we received a High First Class grade on this presentation.