THE CHARITY SHOPPERS COLLECTIVE
SELF DEVISED FINAL YEAR PROJECT
BRIEF:
How can we create opportunities for new audiences to engage with Andrew's work and be inspired and transformed by his vivid history and uplifting and revolutionary values?"
ROLES/SKILLS:
*Client liaising
*Contextual Research
*Consumer Testing
*Idea Generation
*Concept Development
*Graphic design
*Promotional Strategy
*AI Awareness
PROBLEM AND CONSUMER:
The stuck student is an individual who feels as though they have lost their creative freedom due to being in an educational setting for so many years. They are all consumed by the world’s issues, having lived through the pandemic, and contributing to a deterioration of their mental health.
IDEA AND OPPORTUNITY:
To utilise 'The Andrew Logan Mentality' as a resource for students who are creatively stuck. This resource will take the form of a university initiative. A collaboration between Andrew Logan and Mind charity running through Mental Health Week at universities.
THE PRESENTATION AND FEEDBACK:
Presented live to Andrew Logan, his team, Joshua Lockwood (Bonington Gallery Curator) and several NTU lecturers and students. We curated this presentation to pitch and tell the story of our idea. Utilising contextual and primary research to explain why our idea would work. Creating visuals through graphic design and AI imagery to further evolve the story.
Feedback: We received feedback crediting the detail, visuals and overall idea of our proposal. Andrew himself loved the idea. It was even mentioned that at some point in the future, it would be great to roll out something similar. Overall, we received a High First-Class grade for this project and presentation.
