Sustainable

Fragrance

 

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Brief:

To choose a brand and create a hypothetical fragrance campaign for the brand. I picked the brand Story MFG.

Conducting contextual research, creating an idea statement, concepts and creating outcomes for the innovative fragrance campaign.

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Skills:

Contextual Research

Idea generation

Concept development 

Photography

Post production (Adobe Indesign & Photoshop)

Graphic design

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Response: 

My idea was to make fragrance have a purpose within the sustainability movement, whilst providing education and honesty. The concept develops the idea of 'behind the scenes' to communicate this form of education visually. I created fragrance patches and wardrobe refreshers, as these tackle the odour created from natural and sustainable clothing - an issue for the consumer and Story MFG. Accompanying this a Story MFG zine was created to provide the 'behind the scenes' content for the curious and sustainably conscious consumer.

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Feedback:

"Outcomes are excellent, compelling to relevant audiences and are well considered." - Tutor NTU

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